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2020 ShowPro

ShowPro Exhibitor Success and ROI Center
Times are changing fast. Exhibiting costs are rising. Attendee and buyer behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you don’t have a lot of time to seek it out.

MHI’s Exhibitor Success and ROI Center is your FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company's exhibiting performance and ROI.

Follow this proven-effective 5-step Exhibitor Success Program developed and refined over 30 years by America’s leading tradeshow productivity expert, Jefferson Davis of Competitive Edge. Please take advantage of these proven-effective tradeshow productivity resources.



STEP 2. PLAN TO WIN - Complete 5 Timed Strategic Planning Exercises

  1. Define Your Outcomes14 weeks prior
  2. Identify & Attract Your Ideal Visitors12 weeks prior
  3. Managing Your Visitor’s Experience10 weeks prior
  4. Lead Management 8 weeks prior
  5. Measure Your Performance & ROI - 4 weeks prior and update after show

STEP 3. WATCH, LEARN & SUCCEED with Live and On-Demand Webinars:

NEW LIVE! Exhibiting Cost Control: How to Save Money and Stretch Your Exhibiting Dollar

Thursday, October 24, 2019 2:00 pm – 2:45 pm Eastern

View Presentation   Download Workbook

Tradeshows are a big investment of human and financial capital. The average company spends 40.3% of their annual marketing budget on exhibit/event marketing. Too often, oversights and errors cause expenses to exceed budget. What are the major expense areas? How much should you allocate to each area? How can you more effectively track and control exhibit spending? What techniques are savvy exhibitors using to better control costs and get the most bang for their tradeshow dollar? These important questions and a whole lot more will be presented in this information rich webinar presented by Jefferson Davis, one of America’s leading exhibit experts.

NEW LIVE! Managing Logistics and Operations: How to Avoid Headaches and Hassles

Wednesday, November 13, 2019 2:00 pm – 2:45 pm Eastern
View Presentation   Download Workbook

You’ve probably heard the saying “the devil is in the details”. Perhaps no place else in business is this truer than in managing the myriad of logistical and operational details required to put together your exhibit program. The majority of headaches, hassles and cost-overruns can be minimized - if not altogether eliminated - by effectively managing logistics and operations. Attend this all new webinar with Betsy Earle, Gold CTSM and columnist for EXHIBITOR Magazine, to pick-up ideas and best practices to make your life a lot easier.

NEW LIVE! Integrating Social Media Into Your Exhibiting Program: Increasing Brand Awareness & Driving Booth Traffic

Thursday, January 9, 2020 2:00 pm – 2:45 pm Eastern
Registration Link: Register Here

When used properly, social media can be an extremely effective media for building your brand and driving qualified booth traffic. Research finds that most exhibitors are not taking full advantage of this free marketing opportunity. Register for this educational webinar to learn the best tradeshow practices for using Twitter, Facebook, LinkedIn, YouTube, and Instagram as part of your exhibiting program.

NEW LIVE! Preparing Your Booth Staff for Productivity: Leveraging Your Most Valuable Asset

Wednesday, January 29, 2020 2:00 pm – 2:45 pm Eastern
Registration Link: Register Here

No matter how good your products or services are, a big factor influencing your exhibiting results is your booth staff. It’s what they do or don’t do in that short window of opportunity with visitors that make the difference. 86% of booth staffers have never received a single hour of skills training in how to manage visitor interactions in the challenging tradeshow environment. This forces them to make behavioral and communication errors that reduce booth traffic, limit the quality and quantity of leads, and negatively impact ROI. Attend this information rich session with America's leading exhibit staff trainer to gain perspectives and practical interaction skills that will turn your booth staff into a competitive advantage.

Power Factor 1: Selective Attraction: How to Attract Enough of the Right Attendees to YOUR Exhibit

View By Date: 12 Weeks Before Show

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Not everyone who attends ProMat/MODEX is your target customer. Identifying your target customer, determining which solutions you will exhibit, and doing some serious strategic thinking will give you a leg up on your competition. This practical, interactive webinar will help you identify your ideal visitor, develop powerful content that is relevant and important to your audience, and learn the best practices to use free and low-cost integrated marketing plan to build your brand awareness and get on their agenda before they arrive at ProMat/MODEX.

Power Factor 2: Managing the Visitor Experience: How to Better Meet Supply Chain Professionals’ Needs Through In-Booth Experiences

View By Date: 10 Weeks Before Show

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Supply chain professionals attend ProMat/MODEX to do a lot more than they can on your website. They are looking for immersive, interactive experiences that address their 3 primary reasons for attending a tradeshow. Designing an effective visitor experience around attendees’ primary reasons for attending gives your company a leg up on the competition. This practical, interactive webinar will help you think through your exhibit, your product/service presentations/demonstrations, and your booth staff. Master these 3 factors and you will stand out from the crowd at ProMat/MODEX.

Power Factor 3: Managing Leads and Measuring Exhibiting Results: How to Improve Lead Quality, Sales Conversion and Measure Performance and ROI

View By Date: 6 Weeks Before Show

View Presentation   Download Workbook

If ROI is the name of your exhibiting game, and you're not closing deals at ProMat/MODEX, then the real product is leads. Unfortunately, what most exhibitors call leads, aren't really leads, and their sales conversion rates are extremely low. This practical, interactive webinar will help you analyze your current lead management process looking for the weak links. Then, you will pick up practical strategies to quickly improve the process, so your lead quality is higher, and your sales conversion even higher. Finally, you will learn a series of the easy to apply tradeshow performance and financial performance metrics to set up a scoring system. Remember, what gets measured, not only gets done, but gets improved.



STEP 5. Ask Our Team of Tradeshow Experts - Email Q&A

MHI made special arrangements with Jefferson Davis and his team of tradeshow experts to answer any exhibiting questions you may have. Please take advantage of this free service to get quick expert answers to your most pressing questions and challenges. Submit your question now!