SHOWpro

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November 29 – November 30, 2023
Georgia World Congress Center - Atlanta, GA

Powered by MHI, the SHOWpro Live Exhibitor Workshop will feature two days of exhibitor education at no cost.

Register for FREE Hotel Reservations

For over 30 years, MHI has been dedicated to providing our exhibitors and members with exceptional value through our complimentary SHOWpro Live Exhibitor Training Workshop, and this year's edition is no exception. We are excited to announce our rebrand for this event as it will now include marketing content that goes beyond the trade show! I am excited to introduce The SHOWpro Live MHI Show & Marketing Professionals Conference. Prepare to be amazed by an unprecedented lineup of speakers that will redefine your expectations.

If you're at the helm of your company's MODEX 2024 exhibit program or a marketing professional associated with an MHI member company, mark your calendars for this indispensable event. SHOWpro Live, our signature two-day in-person trade show and marketing training workshop, is set to unfold on November 29 - 30, 2023, at the prestigious Georgia World Congress Center in Atlanta, GA.

This exclusive occasion gathers luminaries from the trade show and marketing realm, alongside industry experts and esteemed event partners. They're all geared up to ignite your imagination and provide actionable insights for crafting a triumphant marketing and trade show exhibit program. Brace yourself for captivating discussions on trade show project management and cutting-edge topics including the future of tech in marketing, the role of AI in Marketing, the power of Social Media, and more.

Moreover, beyond the wealth of knowledge, SHOWpro Live doubles as an invaluable networking opportunity. It's a platform to connect with like-minded peers, exchange ingenious ideas, and cultivate enduring connections.

The best part? SHOWpro Live does not cost thousands of dollars to attend. SHOWpro Live is a FREE benefit if you're an exhibitor at MODEX 2024 or an esteemed member of MHI. Plus, we've gone the extra mile to secure discounted room rates at the prestigious Omni hotel in Atlanta, adding convenience and comfort to your experience.

Should you have any questions or require further assistance, don't hesitate to reach out to the dedicated MHI sales team at 704-676-1190 or feel free to connect with MHI VP of Sales, Greg Baer, directly at gbaer@mhi.org or 704-714-8725.

Download the "Justification to Attend" letter - everything you need to present your case to attend. The template is simple to fill out and adjust to you and your company's specific needs.

Elevate your trade show and marketing endeavors with SHOWpro Live - where innovation meets interaction, and inspiration leads to implementation.

Register for FREE

Tuesday, November 7, 2023 (Webinar Series)
2:00 - 3:00 PM EST Proven ROI From Exhibiting: How to Measure and Achieve the Results You Want (Part 1)
View Recording

Steve Miller
Tuesday, November 28, 2023
4:30 - 6:30 PM EST Welcome to SHOWpro Live Happy Hour
Omni Sports Bar
Wednesday, November 29, 2023
7:00-8:00 AM EST Breakfast and SHOWpro Live Opening Remarks
8:00-8:50 AM EST Inspiring Audiences: Content Marketing In 2024
Robert Rose
9:00-9:50 AM EST Trade Show Operations & Essentials - Part I
Betsy Earle, MBA, CTSM Diamond
10:00-10:45 AM EST (Cont) Trade Show Operations & Essentials - Part I
Betsy Earle, MBA, CTSM Diamond
10:45 - 11:00 AM EST AM Break
11:00 - 12:00 PM EST Using Social Media to Extend Your Tradeshow Experience
Krista Neher
12:00 - 1:00 PM EST Lunch
1:00 - 2:00 PM EST The Future of Tech in Marketing
Shama Hyder
2:00 - 2:50 PM EST Big Goals Deserve Bigger Ideas... How to Get What You Really Want at MODEX 2024
Robyn Davis, CPTD, CEM
2:50 - 3:00 PM EST PM Break
3:00 - 4:15 PM EST Mpro Engage! Live Peer-to-Peer Roundtables
4:15 - 4:45 PM EST Elevate Your Presence at MODEX 2024: Unraveling the Marketing Kit
Carol Miller
6:30 - 9:00 PM EST SHOWpro Live Networking Evening Event At The PuttShack
Thursday, November 30, 2023
7:00 - 8:00 AM EST Breakfast
8:00 - 8:30 AM EST GES - New MH+ and GES packages
Chuck Grouzard & Daniel McKinnon
8:30 - 9:30 AM EST Creative Ways to Boost your Marketing with AI
Pam Didner
9:30 - 9:40 AM EST AM Break
9:45 - 10:45 AM EST Trade Show Operations & Essentials - Part II
Betsy Earle, MBA, CTSM Diamond
10:45 - 12:00 PM EST Mpro Engage! Live Peer-to-Peer Roundtables
12:00 - 1:00 PM EST Lunch
1:00 - 1:45 PM EST Freeman Tradeshow Trends Reports for Q4
Ken Holsinger
1:45-2:15 PM EST ATL CVB - Destination Atlanta - “What To Do While in the ATL”
Monica Green
2:15 - 3:00 PM EST Wine/Beer Farewell Networking Reception
Thursday, January 18, 2024 (Webinar Series)
2:00 - 3:00 PM EST Connect the Dots Between SHOWpro Live, Your MODEX 2024 Plan, and Real ROI
View Recording

Steve Miller
Thursday, February 8, 2023
2:00 - 3:00 PM EST How to Make YOUR Booth Staff a Competitive Advantage at MODEX 2024
View Recording
use passcode: bUp5.r!s
Jefferson Davis

Register for FREE

SHOWpro Live Presenters

Robyn Davis, CPTD, CEM

Trade Show Strategy Specialist/Consultant, Exhibitors WINH LLC

Known for her fresh perspective and process driven approach to exhibitor success, Robyn has been working with exhibitors across industries and around the world for over a dozen years.

In that time, organizers like NSSF (the SHOT Show), AEM (CONEXPO-CON/AGG), and, now, MHI (MODEX) have hired Robyn to teach their exhibitors how to "win" at trade shows.

Robyn often speaks at popular industry events, like ExhibitorLive and Exhibitor FastTrak, and has recently been honored as the International Association of Exhibitions and Events "Educator of the Year" and with the Events Industry Council's "Pacesetter" award.

Robyn is a Certified Professional in Talent Development (training) and has earned her degree in Aerospace Engineering.

Learn more and request to connect with Robyn at www.LinkedIn.com/in/WhenINeedHelp.

Pam Didner

B2B Marketing Consultant, Writer, and Podcaster, Relentless Pursuit, LLC

Pam Didner is a marketing consultant, writer, speaker, podcaster, and author of 3 books: Global Content Marketing, Effective Sales Enablement, and the Modern AI Marketer. She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. She is strategic in nature and tactical in execution. She also specializes in sales, marketing and internal/external communications consulting, keynote presentations, corporate training and planning sessions. Her clients include Intel, 3M, Sunstar, Cisco, TE Connectivity, Southwest Airlines to name just a few. She shares marketing thoughts at pamdidner.com.

Betsy Earle, CTSM

Managing Director/Founder, Event Driven Solutions

Betsy Earle is a Diamond-level Certified Trade Show Marketer (CTSM) through the EXHIBITOR program, an outreach program by Northern Illinois University. She’s been managing trade show programs since 2006, and been in the event marketing arena since 2000. She has been teaching with EXHIBITOR Magazine since 2012 and is a columnist for EXHIBITOR Magazine, writing the monthly Exhibiting 101 column since the beginning of 2019.

Betsy founded Event Driven Solutions, an event marketing and logistics agency, in March of 2010, in an effort to work with exhibitors needing help with their marketing program. Prior to the launch of the business, she worked with Electrolux Professional as the Marketing Communications and Events Manager for the United States and Latin America. She started Event Driven Solutions when she noticed that there was a need for a solution to work with exhibitors and their exhibit house. While many suppliers offered trade show booths and exhibits, she wanted to work closely with exhibitors to help them bring their entire program together.

Betsy graduated from the University of Rhode Island in 2003 with her Bachelor of the Arts in Spanish and her Bachelor of Science in Business Administration. During this program, she managed large scale concerts including Bob Dylan, No Doubt, and Shaggy. She completed her Masters in Business Administration at the University of Miami with concentrations in marketing and statistics. During the Masters program, she worked with The HEAT Group in event marketing for the Miami HEAT and concerts including Madonna and the Latin Grammys.

Chuck Grouzard

EVP of Exhibition Sales, GES

Chuck Grouzard is the Executive Vice President of Exhibition Sales at GES and has over 30+ years if industry experience. Chuck is always up for a challenge and has worked with a broad range of clients. He is currently serving on the board of directors for International Association of Exhibits and Events (IAEE) and the Center for Exhibition Industry Research (CEIR). Chuck is also past president of the Exhibitions Services and Contractors Association (ESCA), and the Midwest Chapter of IAEE. In 2020, Chuck was recognized by Connect Corporate as one of their 15 over 50 award winners for impacting and advancing the meetings and events industry over the course of his career.

Ken Holsinger

SVP of Strategy, Freeman

Ken Holsinger is Senior Vice President - Data Solutions at Freeman where he leads the data practice bringing together teams that are building innovative data tools for integration and business intelligence, with data consulting, research, and industry benchmarking. These teams work with clients all over the world to drive decisions, improve results and measure their marketing efforts. Ken has over 25 years of experience in technology, media and event production as a lead executive, consultant, and speaker. He has served on the executive team in various roles for several different organizations. In addition, he has a background in event management, facility design, and start-up operations. Ken has been named on multiple hardware, software and process patents.

Shama Hyder

CEO, Zen Media

Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. She has been named the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country.

Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age. An acclaimed keynote speaker, Shama has delivered keynotes in over 20 countries and spoken for recognized brands including Movado, Chase, Tupperware and Inc 5000.

As a result of her success, Shama has been the recipient of numerous awards, including the prestigious Technology Titan Emerging Company CEO award. She was named one of the “Top 25 Entrepreneurs under 25” by Business Week in 2009, one of the “Top 30 Under 30” Entrepreneurs in America in 2014 by Inc. Magazine, and to the Forbes “30 Under 30” list of movers and shakers for 2015. LinkedIn has named Hyder one of their “Top Voices” in Marketing & Social Media for three years in a row. Her online videos were awarded the Hermes Gold award for Educational Programming in Electronic Media and most recently she was given the Global Empowerment award for Marketing and Technology by Anokhi Media.

As the CEO of Zen Media, she and her team help both B2B and B2C brands to make meaningful connections with the modern-day customer via influencer marketing, experiential and digital storytelling — and then turning those into bottom line results. Notable clients include Chase Business, The US Navy, DFW Airport, MaryKay, and Tupperware.

Krista Neher

CEO, Boot Camp Digital

Krista Neher is a bestselling author, international speaker, award-winning entrepreneur, global thought leader, and the CEO of Boot Camp Digital. Krista has written six books on digital marketing and personal branding, including a textbook and a “Dummies” book. With nearly 20 years of experience, Krista is a digital marketing pioneer – executing digital strategies before “digital marketing” was even a recognized term. She works with companies like Meta, Nike, Procter & Gamble, GE, Macy’s, Google, and the United States Army and has been featured as an expert in the New York Times, Forbes, Newsweek, CNN, Wall Street Journal, NBC, CBS, Entrepreneur, and the Associated Press.

Robert Rose

Founder, Chief Troublemaker, TCA: The Content Advisory

Robert is the CEO and Chief Strategy Officer for The Content Advisory– and as such is responsible for organization’s strategic advisory, education and consulting services.

Robert’s third book – Killing Marketing published by McGraw-Hill is a world-wide best-seller. His first book, written ten years ago, Managing Content Marketing, spent two weeks as a top ten marketing book on Amazon.com and is generally considered to be the “owner’s manual” of the Content Marketing process.

As one of the world’s most recognized expert in content strategy, digital media and marketing, Robert innovates creative and technical strategies for a wide variety of clientele. He’s advised large enterprises such as Salesforce, Hilton, CVS Health, Facebook, LinkedIn, KPMG, Staples, and The Bill & Melinda Gates Foundation.

An early Internet pioneer, Robert has more than 30 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies. In the mid 90’s, Robert developed some of the first Web strategies in the country for clients such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association) and the U.S. government – literally introducing these organizations to the Web. Robert was also the CMO of CrownPeak one of the first SaaS enterprise content management systems on the market.

As an educator, Rose’s work in Content Marketing has been integrated into universities such as Ohio University, Kent State, and the University of Southern California. Rose is currently a Research Fellow with Coburn Ventures, a community of investment experts discussing and innovating current trends in technology. He has also served on the Board of Directors of the Software and Information Industry Association (SIIA) Software Division, and was a founding member of the Executive Council on Software-as-a-Service.

SHOWpro Webinar Series Presenters

Jefferson Davis

President, Competitive Edge

Jefferson Davis is one of North America's a leading B2B marketing, sales and exhibiting productivity experts. He brings over 30 years of ‘in the trenches’ experience in the exposition industry, as an exhibitor, consultant, trainer, speaker and author.

His primary focus has been identifying critical exhibiting success factors and developing practical processes to help companies ensure their exhibiting program visibly supports core business objectives and delivers measurable financial value beyond cost. The culmination of his work is organized into the Exhibit Marketing Process™. His exhibiting clients have been able to trace over $800 million in combined revenue from their participation in trade shows.

Through his award-winning E3 Exhibiting Effectiveness Evaluation, his team has conducted in-depth evaluations on over 35,000 exhibitors in action on show floors. When companies need to make sure their exhibiting program delivers significant and measurable value, Jefferson is the expert they turn to!

Steve Miller

Founder, The Adventure, LLC

Meetings & Conventions Magazine calls Steve Miller the Idea Man for his unconventional, edgy, no-spin approach to marketing and branding. He is the author of eight books, including the all-time best-selling book in the trade show industry, “How to Get the Most Out of Trade Shows, and the #1 best-seller, Uncopyable: How to Create an Unfair Advantage Over Your Competition.

Steve’s international speaking and consulting clients have ranged from entrepreneurs to Fortune 100 corporations, including Proctor & Gamble, Caterpillar, Boeing Airplane, Starbucks, Philips Electronics, and the prestigious TED Conference.

He’s the son of the co-inventor of the 8-track tape player. He played on the PGA Tour, worked in the copper mines of Arizona, and was a stunt man in Hollywood (all of which means he’s unemployable).


SHOWpro Live MHI Show & Marketing Professionals Conference

Tuesday, November 7, 2023 (Webinar Series)

2:00-3:00PM: Proven ROI From Exhibiting: How to Measure and Achieve the Results You Want (Part 1)

Steve Miller
CEO, The Adventure LLC


What: Are you furiously planning to exhibit at MODEX 2024? You don't want to miss this webinar and SHOWpro Live!
In this webinar, we will discuss how to maximize your return on investment at MODEX 2024. We will cover topics such as:

  • • Why you should attend SHOWpro Live and what you can expect to learn.
  • • The three parts of successful exhibiting: Understand the three phases of a trade show exhibit and how to optimize each one for maximum results.
  • • How to be different at MODEX and stand out from the crowd: Get tips and strategies from experts on how to create a trade show experience that will get noticed and remembered.
  • • How to measure the ROI of trade shows: Learn the first steps needed to track and measure the results of your trade show exhibit so you can see exactly how much it is paying off.

View Recording   


Tuesday, November 28, 2023

4:30-6:30PM: Welcome to SHOWpro Happy Hour at Top Draft in The Omni Atlanta Room

Are you arriving to Atlanta on Tuesday afternoon? You’re invited to swing by, say hello, and have a drink with us before heading out on the town or heading up to your room. We will be hanging out at the Top Draft bar in the Omni hotel for an informal meet and greet and would love to have you join us.


Wednesday, November 29, 2023

7:00AM-8:00AM: Breakfast and Opening Remarks

Greg Baer & John Paxton
MHI

8:00-8:50AM: Inspiring Audiences: Content Marketing In 2024

Robert Rose, Founder, Chief Troublemaker
TCA: The Content Advisory

AI, automation, disruptions in social media, events and even advertising – oh my! How is Content Marketing changing the entire face of digital marketing as we know it. As more and more brands lean in to develop owned media and content as a marketing strategy – we know that marketing budgets aren’t going up very fast. So how can we differentiate, create trust with our customers, and do more with less at the same time? Let’s explore how the world of content and marketing are converging, and how successful brands are evolving their approach to content to create much more value in their business.

9:00-9:50AM: Trade Show Operations & Essentials - Part I

Betsy P. Earle, MBA, CTSM Diamond
Founder & Managing Director, Event Driven Solutions, LLC


Are you exhibiting at MODEX and trying to navigate the process of getting your exhibit onto the show floor? Whether you are new to trade shows or have been in this industry for a long time, this session has been built to help you think through the operations part of the show chronologically. Covering essential parts of the process to help you keep organized, my goal is to help you make sure nothing is missed.

First, we will discuss design rules and regulations, with specificity to MODEX 2024 and IAEE. Next, we will take a look at how to set up a trade show project and identify key goals, deadlines, and show-related tasks. This discussion will also cover trade show shipping, material handling and some service options.

10:00-10:45AM: (Cont) Trade Show Operations & Essentials - Part I

Betsy P. Earle, MBA, CTSM Diamond
Founder & Managing Director, Event Driven Solutions, LLC


Are you exhibiting at MODEX and trying to navigate the process of getting your exhibit onto the show floor? Whether you are new to trade shows or have been in this industry for a long time, this session has been built to help you think through the operations part of the show chronologically. Covering essential parts of the process to help you keep organized, my goal is to help you make sure nothing is missed.

First, we will discuss design rules and regulations, with specificity to MODEX 2024 and IAEE. Next, we will take a look at how to set up a trade show project and identify key goals, deadlines, and show-related tasks. This discussion will also cover trade show shipping, material handling and some service options.

11:00-12:00PM: Using Social Media to Extend Your Tradeshow Experience

Krista Neher
CEO, Boot Camp Digital


You KNOW there are excellent prospects in the area or industry related to a trade show appearance. How do you get event information in front of their eyes leading up to it? Then, when actively exhibiting at a trade show, you KNOW the attendees are a great fit for your business. How do you get those people to seek you out? When you meet a prospective customer at a trade show and have a promising conversation. now what? How do you follow up in a meaningful way, regardless of where they are in the sales funnel? Social media is an incredibly powerful targeting tool to get the right message in front of the right people. at the right time before, during, and after a trade show. During this session, Krista will guide you through developing a social media strategy using the platforms with the most potential for impact, content creation best practices, ads training, and measurement advice. This session is designed to help you get the most business possible from every trade show!

1:00-1:50PM: The Future of Tech in Marketing

Shama Hyder
CEO, Zen Media



The modern buyer has drastically changed. Add to this the avalanche of technology, customer expectations, AI, and dark social, and you have a brand-new business ecosystem.

How do you become a market leader when you don't control the outcome or the process?

This is your chance to understand how the future of business is evolving, and how it will impact how you communicate, sell, engage, and grow. Armed with this new understanding, your organization will be well-poised to embrace this brave new world.

Key points in this program:

  • Discover the trifecta that has changed business forever
  • Understand how evolving customer expectations have changed the playing field
  • Learn how technology (automation, AI, social networks, etc.) will change the landscape of business and communications
  • Uncover how your competitive landscape is dramatically different than you thought
  • Discover innovative tools you had no idea existed, and case studies of brands utilizing them successfully

2:00-2:50PM: Big Goals Deserve Bigger Ideas... How to Get What You Really Want at MODEX 2024

Robyn Davis, CPTD, CEM
Trade Show Strategy Specialist/Consultant, Exhibitors WINH LLC



What if the typical approach to achieving popular exhibiting goals isn't the most effective? Or, what if, no matter what others suggest, the popular goals you're accustomed to striving for aren't actually the best ones for you and your business?

It's time to rethink your pursuit of sales leads, brand awareness, and customer relations... swapping what's typically done for some more modern, strategic, and productive actions instead!

In this fast-paced, interactive session, our favorite trade show trainer, Robyn at Exhibitors WINH, will share fresh ideas and expert advice to empower you to get what you really want at MODEX 2024.

After all... what if the first step to getting what you really want at trade shows, like MODEX, is just as simple as shifting your perspective? ...wouldn't you want to know? Through this session, we can find out together.

3:00-4:15PM: Mpro Engage! Live Peer-to-Peer Roundtable

Discover the secrets to harnessing a 4-to-6-month marketing and sales opportunity at MODEX 2024, where your industry peers stand as your guiding light. This engaging interactive session is designed to empower you with insights that pave the way for an unparalleled trade show booth experience. Through collaborative discussions, we will dissect pivotal topics that fuel your preparation and execution strategies. Just like Mpro Engage! Virtual events, we invite you to explore horizons beyond the exhibition floor. This is your gateway to delve into discussions that transcend the ordinary, delving into the realms of impactful marketing practices and camaraderie among professionals. As you set your sights on Atlanta, get a head start by visiting www.mhi.org/mpro, a thriving community of marketing professionals brimming with resources and networking. Be prepared to absorb, engage, and evolve in a transformative experience that will reshape your MODEX 2024 journey.

4:15-4:45PM: Elevate Your Presence at MODEX 2024: Unraveling the Marketing Kit

Carol Miller
CMO, MHI


MODEX 2024 is not just a booth on the show floor, it’s a 4 to 6 month marketing and sales opportunity. This is your exclusive pass to learn more about the realm of strategic advantages that will set you apart from the rest of the exhibitors. MODEX 2024 extends an array of marketing and advertising avenues, each tailored to accommodate budgets of all sizes. We are thrilled to present the insights of MHI's Chief Marketing Officer, Carol Miller, who will unveil the 2024 Marketing Kit. Her expertise will guide you and ensure that your presence becomes a beacon amid the bustling crowd, enabling prospects to seamlessly locate your company amidst the MODEX 2024 spectacle. With Carol as your compass, you'll uncover the art of maximizing these opportunities to command attention, foster connections, and enhance your brand's resonance. Whether you're a seasoned exhibitor or a newcomer to the arena, this session promises to reshape your approach to pre-show marketing, empowering you to make an indelible mark at MODEX 2024.

6:30-9:00PM: SHOWpro Live Networking Events

Register for FREE


Thursday, November 30, 2023

8:00-8:30AM: GES -New MH+ and GES packages

Chuck Grouzard
Executive Vice President, Exhibition Sales, GES


GES is the official show services contractor for MODEX and like MHI, is invested in the success of our exhibitors. As one of the largest and most capable trade show management companies in our industry, GES partners with MHI as our exhibition consultants. From on-line to on-site and pre-show to post-show, GES will talk to you about how to maximize ROI by planning your trade show experience. This live and interactive SHOWpro event will provide a high-level overview of everything GES has to offer to help you succeed at MODEX 2024. Every trade show has its surprises but many, if not all, can be avoided if you take advantage of the customer service opportunities GES has developed. From new and improved cost-certainty packages, pre-show brainstorming and planning, to at-show execution services and post-show analysis and recommendations, GES is committed to creating a positive experience that results in a successful, lasting partnership.

8:30-9:30AM: Creative Ways to Boost your Marketing with AI

Pam Didner
B2B Marketing Consultant, Writer, and Podcaster, Relentless Pursuit, LLC


AI and ChatGPT have become many business professionals’ BFFs. You can use ChatGPT to code, create stories, write poems, and even provide suggestions on your challenges and pain points. Pam Didner will share with you clever and effective ways to use AI and ChatGPT to do your marketing jobs effectively.

After this keynote, you will be able to:

  • • Understand different types of AI, ChatGPT’s ability and limitations.
  • • Comprehend how you can use AI or ChatGPT in different marketing functions.
  • • Explore other AI-related tools to beef up your mar-tech stack.

9:45-10:45AM: Trade Show Operations & Essentials - Part II

Betsy P. Earle, MBA, CTSM Diamond
Founder & Managing Director, Event Driven Solutions, LLC


In Part II of this two-part session, we will delve into further details for your trade show operations process and look at some of the essential items you will need to address during your preparations. We will look closely at some more of the show services that we did not cover in part one. We will cover the set-up of an on-site implementation plan for your crew to have a successful install and dismantle. Lastly, our discussion will focus on key components to help you prepare for your show dismantle to close the loop on the process and get you ready for whichever expo comes next.

10:45-12:00PM: Mpro Engage! Live Peer-to-Peer Roundtable

Discover the secrets to harnessing a 4-to-6-month marketing and sales opportunity at MODEX 2024, where your industry peers stand as your guiding light. This engaging interactive session is designed to empower you with insights that pave the way for an unparalleled trade show booth experience. Through collaborative discussions, we will dissect pivotal topics that fuel your preparation and execution strategies. Just like Mpro Engage! Virtual events, we invite you to explore horizons beyond the exhibition floor. This is your gateway to delve into discussions that transcend the ordinary, delving into the realms of impactful marketing practices and camaraderie among professionals. As you set your sights on Atlanta, get a head start by visiting www.mhi.org/mpro, a thriving community of marketing professionals brimming with resources and networking. Be prepared to absorb, engage, and evolve in a transformative experience that will reshape your MODEX 2024 journey.

1:00-1:45PM: Freeman Tradeshow Trends Reports for Q4

Ken Holsinger
SVP Strategy, Freeman


Discover the hottest trends that are impacting events. This high-level briefing is a curation of data covering attendee and exhibitor sentiment, changes in consumer and societal behaviors that will help shine a light on the future of live events, and strategies for operationalizing the insights shared. From inflationary pressures (and how to offset them) to changes in registration pacing and verification rates to the impact AI is having on direct marketing efforts and more, this information-rich presentation will provide critical information to help inform your next event’s planning, budgeting, and promotional efforts.

1:45-2:15PM: Destination Atlanta – What to do while in Atlanta

Monica Green
National Sales Manager, Atlanta Convention & Visitors Bureau


Downtown is home to Atlanta’s walkable convention and entertainment district with an array of hotel properties offering more than 13,000 guest rooms. GWCC is the world’s largest LEED-certified convention center and sits in the heart of Downtown. It hosts some of the country’s largest shows with more than 1 million square feet of contiguous exhibit space. The convention center campus includes Mercedes-Benz Stadium and Centennial Olympic Park, the 22-acre greenspace that serves as Atlanta’s legacy of the 1996 Summer Olympic Games. The park is surrounded by world-class attractions that double as venues, creating experiences that can only be found in Atlanta. GWCC continues to expand with the 975-room Signia by Hilton Atlanta. The new hotel will connect directly to the convention center and is expected to welcome conventioneers for MODEX 2024. Outside of Atlanta’s amazing attractions, the city is booming with entertainment options, neighborhood shopping, exciting sports and outdoor activities and a thriving food scene. The Atlanta CVB is prepared to share all that Atlanta has to offer. Learn about all of the exciting opportunities that are taking place in and around the Georgia World Congress Center.

2:15-3:00PM: Wine & Beer Farewell Networking Reception

Register for FREE


Thursday, January 18, 2024 (Webinar Series)

2:00-3:00PM: Connect the Dots Between SHOWpro Live, Your MODEX 2024 Plan, and Real ROI

Steve Miller
CEO, The Adventure LLC


In this post-SHOWpro Live session, Steve will cover:

  • • Recap of SHOWpro Live.
  • • Recap the three parts of successful exhibiting.
  • • How to set up your specific and measurable objectives.
  • • Learn the Marketing ROI Formula, so you can PROVE the value of MODEX 2024.

View Recording   


Thursday, February 8, 2024 (Webinar Series)

2:00-3:15PM: How to Make YOUR Booth Staff a Competitive Advantage at MODEX 2024

Jefferson Davis
President, Competitive Edge


Trade shows are about getting face-to-face contact with your customers and prospects. And only your booth staff can manage this critical part of your exhibiting program.

Supply chain professionals use trade shows not only to evaluate products, services and solutions, but equally important, to evaluate the people behind the brands. If your staff is fully prepared and understands the unique dynamics of communicating in the challenging exhibiting environment, they will make a huge difference in the quality of your interactions, quality of your leads, and your brand impression and return on investment. On the other hand, if they make the all too common behavioral and communication errors that so many untrained booth staffers make, it could cost your company big time.

Analysis of previous Promat/MODEX E3 evaluation reports reveal that Exhibit Staff scoring is the area where many exhibitors show room for improvement. Make sure your booth staff are fully prepared to put your best foot forward by registering for this timely and complimentary exhibit staff training workshop developed by tradeshow productivity expert Jefferson Davis of Competitive Edge. In this post-SHOWpro Live session, Steve will cover:

  • • The critical importance of face-to-face contact in building relationships and driving revenue
  • • Insights from my panel discussions with tradeshow attendees about the importance of your exhibit staff
  • • The 10 attributes that make a world-class booth staffer… How does your booth staff measure up?
  • • How communicating in the challenging exhibiting environment is different and why you must adapt your behaviors and communication skills
  • • How to keep your energy level up and your focus on during a long show
  • • Why “winging it” is a bad idea and how to avoid this by applying the 4 step Visitor Interaction Process for engaging visitors that will help your staff get more done in the first 60 seconds than most staffers get done during the entire interaction
  • • Applying the S/O/S technique to get more people to look and stop at your booth
  • • How to quickly identify the three primary types of visitors and what to do with each type
  • • Easy to apply techniques for building quick rapport with visitors
  • • How to orchestrate your questioning process to gain more information than you ever thought possible
  • • How to laser focus your product/service messaging to hit the visitor’s information bulls-eye every time
  • • The biggest mistake most booth staffers make when scanning a visitor’s badge
  • • How to dramatically improve lead quality by getting the visitor to collaborate and commit to the next step
  • • Q&A

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