PULSE Integration is proud to announce and welcome Brittain Ladd as the company’s Chief Marketing Officer. Brittain joins the PULSE Integration family with 20+ years’ experience in supply chain management, technology, robotics and micro-fulfillment. Brittain will lead PULSE Integration’s expanding efforts into the Grocery and Retail Micro-Fulfillment space.
Prior to joining PULSE Integration, he worked globally as an independent consultant designing and implementing strategy and logistics programs for grocery retailers and CPG companies. Brittain is a former Deloitte and Capgemini consultant where he focused on strategy, supply chain and logistics consulting for companies in retail, CPG, oil and gas, chemicals and manufacturing. He has held numerous leadership positions to include: Chief Supply Chain and Strategy Officer for Tompkins International, Director and Consultant for Worldwide Expansion Fresh, Pantry and Groceries for Amazon, and Supply Chain and Strategy Director for Dell Inc.
Brittain was recruited by Amazon in 2015 to design strategies for Amazon to become a 3PL and a leader in groceries. His 2013 research paper A Beautiful Way to Save Woolworths, is considered “the bible of grocery retailing.” In the paper, Brittain recommended that Amazon should acquire Whole Foods as well as build their own stores. Brittain designed a multi-format store for Amazon using micro-fulfillment located on a top floor and in the back room. He also designed robots to shuttle inventory from the back room to shelves for product replenishment. Amazon confirmed on February 25, 2020 that Amazon’s next store being build will leverage robots to shuttle inventory. Amazon is building future stores with MFC on a top floor.
Brittain is an active writer and thought leader. He has written articles for Forbes, Observer, Bloomberg, and numerous industry publications. He has appeared on CNN, Fox Business, BBC and other cable news programs globally and is ranked as one of the leading voices on LinkedIn. Brittain holds a bachelor’s degree and three master’s degrees specializing in Merchandising, Operations Research, Supply Chain Management, and Business Administration while continuing to perform research on business, retail and global economics. His passion is solving complex business problems and designing innovative technology and strategies that reduce costs and complexity while creating a competitive advantage.
Brittain’s experience in supply chain management, technology, robotics and micro-fulfillment will greatly aid PULSE Integration in our E-Commerce and Order Fulfillment business sectors. PULSE Integration proudly welcomes Brittain to the team as an integral asset now and in future endeavors.
About PULSE Integration, a WEPCO Company
PULSE Integration based in Pittston PA, combines design expertise, seamless integration, and management transparency to our approach in small-and large-scale supply chain solutions for manufacturing, 3PL, and retail marketplaces.