READING, PA (January 29, 2020) - Fortna®, The Distribution Experts®, a leading global automation, engineering services and software company, announced today that Cheryl Falk has joined the organization as Senior Vice President, Global Marketing Communications (MarCom) and Business Development. In this role, Falk will lead the company’s MarCom and Business Development teams and efforts to globally promote the brand, grow market share, strengthen client relationships and provide strategic insights to support the expansion of the Fortna business.
Prior to joining Fortna, Cheryl held various global and regional marketing communications positions at Dematic, an intralogistics company that designs, builds and supports intelligent automation solutions for manufacturing, warehouse and distribution environments. During her tenure, Falk designed, developed and delivered strategic MarCom programs for business solutions and services that enhanced brand equity, extended market share and improved the customer experience to support the company’s growth.
“Cheryl brings a wealth of knowledge and experience to our leadership team and we are looking forward to her driving our marketing and business development efforts to new heights,” said Andrew Breckenridge, Executive Vice President at Fortna. “Cheryl’s ability to connect with clients will be a valuable asset to our team as we commit to accelerate our growth year over year. We are thrilled to welcome Cheryl to the company.”
“I am excited to join Fortna, a company with a profound reputation for being a leader in global automation, intelligent software and engineering services,” stated Falk. “I am looking forward to leveraging my vast experience and capabilities to develop initiatives that will continue to drive growth across the globe and ensure exemplary client satisfaction.”
For over 70 years, Fortna has partnered with the world’s top brands to transform their distribution operations into a competitive advantage. Fortna helps clients make and keep bold promises to their customers – fast, accurate and cost-effective fulfillment consistently at every touchpoint, across every channel. Fortna’s expertise spans distribution strategy, distribution center operations, material handling automation, supply chain systems and warehouse execution software systems. We built our firm on a promise – we develop a solid business case for change and hold ourselves accountable for results. For more, visit www.fortna.com
VP Global Marketing & Business Development