MODEX 2018 - supply chain, manufacturing, distribution trade show
Georgia World Congress Center
  Atlanta, GA | April 9-12, 2018
  • MODEX the leading trade show for supply chain, manufacturing and distribution industries

New Exhibitor On-Boarding

Welcome to the MHI family! As a new exhibitor, we view our relationship with you and your company as a long-term partnership. Our aim is to help you achieve your goals and grow your business through our industry-leading Modex and ProMat events. We do not want to just rent you booth space and hope things work out for you. That's why we partnered with America's leading tradeshow productivity expert to provide you with a new exhibitor on boarding program.

If you will invest a little of your preshow time to complete the five strategic planning exercises at the recommended time frames, download and use the free tradeshow implementation tools, view the webinars and read the articles below, your odds of achieving exhibiting success will be highly increased. At any time during your planning and execution if you have questions please reach out to your MHI account executive. You can also get expert feedback on any of your exhibiting questions by clicking on the "Ask the Tradeshow Experts" Q&A.

"Ask the Tradeshow Experts" Q&A

MODEX has made special arrangements with Jefferson Davis, North America’s leading expert on trade show success, and his team of experts. You can submit questions on any exhibiting topic. Mr. Davis will respond within 48 hours. Submit your Question Now

"How-to" Exhibiting Articles, Tools & Strategic Planning Exercises

Quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success articles, tools, and strategic planning exercises address the critical topics important to your success as an exhibitor today. Just click the link below and be sure to forward to your entire exhibiting team.

Live & Re-playable Webinars

LIVE: MODEX New Exhibitor Web-Briefing:
How to Have a Positive and Profitable Exhibiting Experience

Wednesday, January 3, 2018
2:00 pm-2:45 pm Eastern
Registration Link: https://attendee.gotowebinar.com/register/1506694154122498818

MHI wants to make sure all new MODEX exhibiting companies have a positive and productive experience. As part of our new exhibitor on-boarding program, we require all new exhibiting companies to participate in an informative educational webinar. MHI staff and tradeshow expert, Jefferson Davis of Competitive Edge, share important show and attendee information, “ins and outs” of exhibiting at MODEX, and useful knowledge and exhibiting skills critical to help position your company for exhibiting success.

REPLAY: Power Factor 1:
Selective Attraction: How to Attract Enough of the Right Attendees to YOUR MODEX Exhibit

Not everyone who attends MODEX is your target customer. Identifying your target customer, determining which solutions you will exhibit, and doing some serious strategic thinking will give you a leg up on your competition. This practical, interactive webinar will help you identify your ideal visitor, develop powerful content that is relevant and important to your audience, and learn the best practices to use free and low-cost integrated marketing plan to build your brand awareness and get on their agenda before they arrive at MODEX.

REPLAY: Power Factor 2:
Managing the Visitor Experience: How to Better Meet Supply Chain Professionals’ Needs Through In-Booth Experiences 

Supply chain professionals attend MODEX to do a lot more than they can on your website. They are looking for immersive, interactive experiences that address their 3 primary reasons for attending a tradeshow. Designing an effective visitor experience around attendees’ primary reasons for attending gives your company a leg up on the competition. This practical, interactive webinar will help you think through your exhibit, your product/service presentations/demonstrations, and your booth staff. Master these 3 factors and you will stand out from the crowd at MODEX.

REPLAY: Power Factor 3:
Managing Leads and Measuring Exhibiting Results: How to Improve Lead Quality, Sales Conversion and Measure Performance and ROI

If ROI is the name of your exhibiting game, and you're not closing deals at MODEX, then the real product is leads. Unfortunately, what most exhibitors call leads, aren't really leads, and their sales conversion rates are extremely low. This practical, interactive webinar will help you analyze your current lead management process looking for the weak links. Then, you will pick up practical strategies to quickly improve the process, so your lead quality is higher, and your sales conversion even higher. Finally, you will learn a series of the easy to apply tradeshow performance and financial performance metrics to set up a scoring system. Remember, what gets measured, not only gets done, but gets improved.

Articles: