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Benchmarking Your Company: TMSA 2019 Sales & Marketing Metrics Review

Sponsored by TMSA (Transportation Marketing & Sales Association)

  • Date Tuesday, March 10, 2020
  • Time 11:30 AM - 12:15 PM
  • Location Transportation & Logistics Theater
  • Type Seminar

Presented By

Brian Everett - CEO
Transportation Marketing & Sales Association
brian@TMSAtoday.org
952-466-6270 x201 (w)

 

What You Will Learn

TMSA recently released its fourth annual Sales & Marketing Metrics Study for the transportation, logistics and supply chain industry. The 2020 study results are derived from a survey of sales, marketing and business leaders. Survey participants included truckload and LTL carriers, 3PLs, freight forwarders and brokers, dedicated carriers, and ocean carriers.
 

Key Takeaways

The insightful presentation will:
• Provide insights on how firms in the transportation, logistics and supply chain industry compare to frequently used sales and marketing metrics
• Highlight best practices in the industry’s marketing and sales organizations, budgets, etc.
• Help you to build the business case for stronger marketing and sales investment
• Provide practical advice on how to incorporate top findings to improve your own marketing and sales practices for optimum business results.

 

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