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Forever Faster - How PUMA centralized its European Distribution Network

Sponsored by TGW Systems Inc.

View Webinar Conference Recording
  • Date Monday, March 9, 2020
  • Time 3:45 PM - 4:30 PM
  • Location Theater H
  • Type Seminar

Presented By

Stipe Galic - System Designer
TGW Logistics Group


What You Will Learn

In 2018 PUMA, one of the world’s leading sports brands decided to invest into a new centralized distribution center, located in Germany. The main goal was to consolidate several warehouses across Europe into this new warehouse which would support it’s retail and e-commerce business. This warehouse would be designed to be Omni-channel from the start. In the past PUMA’s distribution channels were mainly focused on retail and wholesale distribution, but recently e-commerce has gained significant importance. Smaller and more frequent orders have increased the requirements to improve system performance and accuracy of the order fulfillment capabilities. One of the major design criteria for PUMA’s new Omni-channel distribution center was a scalable highly automated solution that can handle all of its channels in a fast and accurate way. E-commerce is growing for PUMA but like many retailers it is hard to predict to what extent. The system needed to be modular, scalable and flexible. This seminar will address the design criteria from PUMA how it was implemented to meet the existing & future needs and scaling up to be able to deliver over a 500,000 units a day during peak. It will cover the important aspects of any fulfillment solution that should be considered when designing an Omni-channel system.

Key Takeaways

1) How to deploy scalable automation to meet the challenges of implementing an Omni-channel warehouse while dealing with changing business need.
2) Meeting the ever changing service levels for across PUMAs Retail & E-commerce channels while achieving a throughput capability of over 500,000 units a day.


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