Georgia World Congress Center February 6-9, 2012 February 9, 2012 285 Andrew Young International Blvd, NW Atlanta, GA USA

Partnership Program

Partner with MHIA to promote your participation in MODEX 2012 and receive the following:

Pre-Show

  • Exposure in 4 pre-show e-Newsletters to MODEX 2012 attendees/prospects
  • One time use of the pre-show database for an approved direct mailer.
    (You must submit a copy of direct mailer before you can receive the pre-show database.)

Post-Show

  • Exposure in 1 post-show e-Newsletter to MODEX 2012 attendees
  • Use of MODEX 2012 post-show attendee database.

How to Participate

You must fulfill ALL of the following requirements:

  • Sign and return a completed copy of the Partnership Program Order Form.
  • Place one or more pre-show advertisements (print or online*) that include the MODEX 2012 logo in an MHIA approved trade publication — OR — $500 or more in MODEX 2012 advertising (print or online).
  • Send at least one direct mail(s) — OR — e-mail(s) to your customer/prospect database featuring the MODEX 2012 logo and link. * Online ads must appear on websites outside of your own company’s

    • * Online ads must appear on websites outside of your own company’s

What partners get:

  1. Exposure in 4 pre-show e-Newsletters to MODEX 2012 attendees and prospects.
  2. One use of the pre-show database to mail an approved direct mailer.
  3. Exposure in 1 post-show e-Newsletter to MODEX 2012 attendees.
  4. Use of MODEX 2012 post-show attendee database.

Deadline is December 1st, 2011

MODEX 2012 Partnership Program Pre-Show Details

1) A non-exclusive license for use of the MODEX 2012 Pre-Registration Database for a one-time direct mailing of an approved mailer. The database may not be copied or reproduced in anyway, and the database may not be sold, distributed, accessed or utilized by anyone other than the exhibitor ordering the database. The license for this database will be available for a limited time (orders for the pre-show list will be shipped January 6, 2012).

To gain use of this list, exhibitors must:

  1. Be MHIA member eligible and have met all obligations and have paid all rental charges and fees necessary to exhibit in MODEX 2012.
  2. Obtain sample mailing piece approval from MHIA.
  3. And provide MHIA with proof of fulfillment of partnership program requirements and a signed Partnership Program Order Form and License Agreement.

Please contact MHIA Marketing Services for the estimated size of the pre-registration database at the time of your order. The licensed database will be provided for use in a CSV (comma-separated values) file. The file will include demographic information including product interest, job function, buying authority, purchasing plans and job title. The file will not include email addresses, phone or fax numbers and may only be used for a one-time mailing of an approved direct mailer.

No giveaways over $100 in value allowed. The pre-show list does not contain e-mail addresses, phone or fax numbers.

Download a sample of the pre-show database

2) Exposure in four pre-show e-Newsletters to MODEX 2012 attendees and prospects. You will receive a 250 character message in a four-week Countdown to MODEX 2012 attendee e-Newsletter campaign. Your 250 character message will be attached to the product category you choose and will include a link to your MODEXshow.com listing.

MODEX 2012 Partnership Program Post-Show Details

1) Use of the MODEX 2012 Registration Database

Download a sample of the post-show database

2) Exposure in one post-show e-Newsletter MODEX 2012 Roundup.

Participating partners can purchase the database, more information to come.