Direct Mail

Take advantage of this terrific opportunity to promote your MODEX 2012 participation. Invite your best customers and prospects to register for the show at no cost.

Order MODEX 2012 Direct Mailers for your customers, prospects, dealers and distributors. The Direct Mailer is an attention-getting postcard full of important information about MODEX 2012. More importantly, your customers can use the Direct Mailer to pre-register for complimentary admission to the show.

Focused mailings by exhibitors can generate a response of 20% compared to a typical 2% response for mass mailings. As an exhibitor, this is the most effective promotion you can conduct before the show.

Use MODEX 2012 Envelopes to Personalize Your Mailings

The Direct Mailer was designed as a self-mailer. You won't need an envelope, just a mailing label and a postage stamp or meter mark. However, MHIA also offers 6"x9" MODEX 2012 envelopes to exhibitors. They're ideal if you want to personalize your mailing with a cover letter, flyer or promotional item.

Time Your Mailings For Optimum Response

Many prospects make their plans to attend trade events 1-3 months before the event. That makes November 2011 - January 2012 the ideal time for your mailings. By ordering early, you'll have your materials well in advance of your mail date.

Order As Many As You Need

While supplies last, exhibitors can order as many Direct Mailers and envelopes as they need at no charge. Just fill in the quantities on the enclosed order form and return to MHIA. Remember to order a quantity of Direct Mailers for each of your sales representatives, distributors, technicians, dealers and customer service personnel. You can also send Direct Mailers with invoices, estimates, literature or regular correspondence.

Send in your order form today

Download a Direct Mailer Order Form, complete and fax to MHIA Marketing at 704-676-1199. If you have any questions about the Direct Mailer program, call Carmen Murphy at MHIA: 704-676-1190 or email at cmurphy@mhia.org.