Show Directory Advertising Specifications

As an exhibitor, you can place black & white or 4-color advertisements in the printed MODEX 2012 Show Directory. You can also enhance your listing with a logo or place an advertisement in a special New Product section. Advertising offers a great opportunity to increase your company's exposure at the Show.

With the emergence of computer-to-plate publishing, Material Handling Industry of America now requires digital (electronic) files for all Exhibitors' advertisements. Using computer-to-plate technology in place of processing film negatives produces a higher print quality, better color registration, and improved process efficiencies. Additionally, there is no longer a cost for film production.

Nearly every ad shipped on film today exists as a digital file at some point in the process. The expense of producing film can be avoided by sending MHIA the final digital file instead. A digital file replaces the traditional final film method.

We ask that you send us Press Optimized PDF, high resolution TIFF or high resolution JPEG files only. This Website includes the documentation needed to convert your Adobe InDesign, Quark Xpress, Adobe PageMaker or Macromedia Freehand documents to Press Optimized PDF files.

Deadline for reserving your advertising space is November 18, 2011.

Questions?

Contact Melissa Auer at 704-676-1190/800-345-1815 or mauer@mhia.org. Melissa can also help you with MODEX 2012 online advertising and promotional opportunities. For more information or help in creating files for the MODEX 2012 Directory specifications, please contact SELMARQ: Andrea Rothe, 704-365-1455 or directory@mhia.org .

For more information on Show Directory advertising opportunities, click here to download a rate card.

Send Materials To:

MHIA Directory Production
6813 Fairview Road, Suite C
Charlotte, NC 28210