Attendance Promotion
For more than a year before the expo, MHIA will promote
MODEX 2012SM and MODEXShow.com through an integrated marketing plan that includes print and
Web advertising, targeted direct marketing, electronic media, social media
and public relations.
Direct Mail Campaigns
Hundreds of thousands of key decision-makers will receive
targeted direct mailings – encouraging them to attend MODEX 2012
and visit MODEXShow.com before and after the show.
Print and Web Advertising
MODEX 2012 reach millions of readers with four-color ads and banner ads featured in the largest, most credible trade and
business-to-business publications and Web sites in the U.S. and throughout the world.
Email Marketing
A series of permission-based e-mail and e-newsletter campaigns
will target tens of thousands of buyers reminding them of the
benefits of attending MODEX 2012. In addition, MODEX 2012 registrants
will be regularly updated on the latest show news.
Public Relations and Social Media
A targeted public relations program aimed at the leading
business-to-business press will focus on the benefits of
attending MODEX 2012. Leading publications currently have plans
for special pre-show issues and extensive post-show coverage.
MODEX will also be promoted on social media sites Twitter®,
LinkedIn®, YouTube® and
Facebook®.
Collocated Events
MHIA is inviting national and regional manufacturing,
distribution and supply chain organizations encouraging
them to hold their own events and conferences in conjunction
with MODEX 2012. In addition, specific end-user groups will be
targeted to attend and hold special events that relate to
their industries' challenges.
Enjoy Exclusive Online Exposure
Hundreds of thousands of buyers are expected to visit
MODEXShow.com year round, seeking solutions to their supply chain challenges. When you exhibit at
MODEX 2012, you
boost your exposure through your company's virtual exhibit on
MODEXShow.com, before, during and after the show.